A padel show court at sunset, with the Miami skyline behind it

Everything padel, one place. The network you want to be part of.

Club owners and developers. Padel brands. Players who want more from the game. Whoever you are in padel, PIC opens the right doors, and every connection is built so both sides win.

Work with PIC Get to know PIC
How it works

Consulting. Media. Brand Network.
One Inner Circle.

PIC Consulting helps club operators strengthen their business model. PIC Media tells the story of the fastest-growing sport in the world, its trends and the stakeholders shaping it. PIC Brand Network connects clubs and padel brands: clubs get trusted terms and the right products, brands get new points of sale.

PIC Media presents

Inside the fastest-growing sport in the world. The players, founders, and characters who shape the game, meticulously curated.

Explore Off the Wall Collaborate with us
Work with PIC

Clubs, brands and players: here is your way in.

For clubs & developers

Assess your club

A free, 13-minute self-assessment across twelve areas of your club. PIC turns it into a SWOT, then helps you optimize your business model, starting with a free consultation.

12 areas · ~13 minutes · free consultation Assess Your Club → For brands

Join the PIC Brand Network

Get introduced to the clubs PIC works with and put your products in front of PIC Members, the players and decision-makers inside the PIC network.

New points of sale · new clientele · a trusted channel Partner with us → For players

Join the Inner Circle

Pro players gain exposure to the brands in the PIC network. Founding Members get access to that network, private coaching and regular games around Miami with Santi.

12 founding spots · play in Miami · brand exposure Become a member →
Media partner or sponsor? Collaborate with Off the Wall Something else? Send us a message or email hello@padelinnercircle.com
The model

The transaction layer

Once trust is established, PIC becomes the connective layer between brands, clubs, players, events, developers and investors — turning access into qualified commercial activity.

Padel Inner Circle at the center of every transaction Padel Inner Circle sits at the center of the padel marketplace, with two-way connections to brands (distribution), clubs (access), developers (projects), events (activations), investors (opportunities) and players (audience). Distribution BRANDS Access CLUBS Projects DEVELOPERS Activations EVENTS Opportunities INVESTORS Audience PLAYERS PADEL INNER CIRCLE Padel Inner Circle at the center of brands, clubs, developers, events, investors and players BRANDS Distribution CLUBS Access DEVELOPERS Projects EVENTS Activations INVESTORS Opportunities PLAYERS Audience PADEL INNER CIRCLE
Santi playing a forehand on an indoor padel court
A padel court among palm trees by the ocean, seen from above
Players lined up at the net before a match in Miami
A padel court beside a beach house, seen from above
Santi and a friend with new racquets at a brand stand
The platform

What Consulting, Media and Brand Network do for you

A new club with padel, tennis and pickleball courts, seen from above

PIC Consulting

Strategy + operating improvement

Advises clubs, developers and brands from market entry and launch through programming, partnerships and operations.

Expertise creates access Enter PIC Consulting →
A professional padel match under the lights in Miami

PIC Media

Off the Wall + media channels

Builds trust, attention and measurable partner inventory while documenting the people, products and projects shaping U.S. padel.

Attention creates demand Enter PIC Media →
Three players with new racquets at a brand stand

PIC Brand Network

Products + partnerships

Connects clubs with selected courts, racquets, balls, apparel, technology, accessories and wellness partners.

Access creates transactions Enter PIC Brand Network →
Combined advantage

Each one brings customers, evidence and opportunities to the other two.

The PIC philosophy

Experience and trust

PIC earns the right to sit at the center by building trust with operators, brands and viewers — then converting that trust into useful introductions, partnerships and deals.

Trusted by the market
Access
Operators + brands + viewers
Santi relaxing with players between matches
The flywheel

One compounding business.

Each generates cash flow on its own. Together, they generate qualified demand, sales and trust for one another.

PIC Consulting

Consulting sharpens the operation

Market strategy, club development and qualified access.

Enter PIC Consulting → PIC Media

Content exposes both

Exposure that builds credibility, demand and inbound opportunities.

Enter PIC Media → PIC Brand Network

The Brand Network creates sales

Preferred distribution that turns trusted relationships into sales.

Enter PIC Brand Network →
How it compounds

Come in through any of the three and you get access to the other two. Every cycle strengthens trust and creates the next relationship.

PIC Store · Membership

One PIC checkout. Every brand's pricing.

Members will shop courts, racquets, apparel and more from every brand in the PIC Brand Network in one place — with member pricing already applied. No extra steps, no separate accounts. The store is coming soon — join the waitlist to be first in.

Store coming soon Become a member
One catalog

Every brand, one cart

Racquets, apparel, tech and more — browse and check out in one place.

Member pricing

Applied automatically

Your preferred rate shows at checkout — nothing to enter, nothing to redeem.

Fulfillment

Shipped fast, direct from the brand

Every order ships from the source, so nothing sits in a warehouse.

A padel court set in a wide lawn, seen from above

Let's talk padel.

Run a club, represent a brand, or play the game? There's a direct way in for each.

Assess Your Club Partner with us Become a member

Anything else: get in touch or email hello@padelinnercircle.com